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June 11, 2014

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Why Some Businesses Are Unsatisfied With LinkedIn Showcase Pages

By Chris Crum

A couple months ago, LinkedIn killed the Products & Services tab on Company pages, and upset a fair amount of companies. LinkedIn suggested that businesses use its Showcase Pages instead, but some simply don’t think this approach works so well.

LinkedIn launched Showcase Pages in November. They let companies show off specific brands and products. Users can follow these individual pages just like they can with Company pages, but can follow specific brands and not the whole company, should they choose to do so. For example, a consumer could follow Microsoft Office, rather than Microsoft at large, and avoid getting Xbox updates, Bing updates, etc.

This strategy isn’t sitting well with every company. Blogger Arik Hanson recently ran through a few reasons they Showcase Pages "actually don’t make sense for most brands."

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